Objective:
Metro PCS wanted to create buzz and excitement around the Android cell phone promotion and drive traffic into store locations.
Strategy:
IceyHut executed a 4 part guerilla marketing plan. We provided Branded Ice Cream Truck, Street Team, Brand Ambassadors and Media Production staff. IceyHut traveled throughout Georgia passing out flyers raising brand awareness. Promotional staff distributed ice cream and seasoned brand ambassadors brought excitement explaining products, services and driving foot traffic into store locations.
